famoushotels academy

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FAMOUSHOTELS ACADEMY

Where history meets innovation in hospitality communication.

The FamousHotels Academy is the 1989-founded education institute of The Most Famous Hotels in the World®. It is designed for aspiring professionals in hotel PR, guerrilla marketing, and heritage-driven storytelling.

What We Teach

• Public Relations & Hotel Storytelling
  Learn how to shape narratives that connect your hotel’s heritage with today’s guests.

• Basic Skills in History Research 
  Understand how to distinguish historical from alternative facts. Where to find what?

• Guerrilla Marketing & Brand Activation
  Bold, unconventional strategies that make historic hotels stand out in a crowded marketplace.

• Social Media Strategy
  From TikTok to LinkedIn: how to manage, plan, and grow a hotel’s online voice.

• Desktop Publishing & Visual Identity
  Practical skills in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) for brochures, invitations, and digital campaigns.

• Fine-Tuning & Professional Standards
  Turning good ideas into polished, professional results that reflect the excellence of the world’s greatest hotels.

Who Should Apply?

• Young professionals aiming to specialise in PR & communications for hotels

• Hotel marketing teams who want to sharpen their skills

• Students of hospitality eager to gain hands-on creative tools

• Freelancers and agencies wishing to align with heritage-based storytelling

Why FamousHotels Academy?

Since 1986, The Most Famous Hotels in the World® has been the global library of hospitality history. Our Academy builds on this expertise, combining rigorous research, practical tools, and creative innovation to prepare a new generation of communicators. Leading Professor is Andreas Augustin (guest professor at, among others, EHL Switzerland, Modul University, Austria, ...). 

Certification

Participants receive a FamousHotels Academy Certificate, proof of professional competence recognised across the hospitality industry.

Apply Now

Applications are open. Places are limited.
For dates and detailed information please write to aa@famoushotels.org with your CV and a short statement of motivation.